0001193125-16-456829.txt : 20160210 0001193125-16-456829.hdr.sgml : 20160210 20160210111006 ACCESSION NUMBER: 0001193125-16-456829 CONFORMED SUBMISSION TYPE: SC 13G/A PUBLIC DOCUMENT COUNT: 2 FILED AS OF DATE: 20160210 DATE AS OF CHANGE: 20160210 GROUP MEMBERS: DAG VENTURES GP FUND III, LLC GROUP MEMBERS: DAG VENTURES III, L.P. GROUP MEMBERS: DAG VENTURES MANAGEMENT III, LLC GROUP MEMBERS: JOHN J. CADEDDU GROUP MEMBERS: R. THOMAS GOODRICH SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: YuMe Inc CENTRAL INDEX KEY: 0001415624 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-87912 FILM NUMBER: 161403681 BUSINESS ADDRESS: STREET 1: 1204 MIDDLEFIELD ROAD CITY: Redwood City STATE: CA ZIP: 94063 BUSINESS PHONE: 650-591-9400 MAIL ADDRESS: STREET 1: 1204 MIDDLEFIELD ROAD CITY: Redwood City STATE: CA ZIP: 94063 FORMER COMPANY: FORMER CONFORMED NAME: Yume Inc DATE OF NAME CHANGE: 20071018 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: DAG VENTURES III-QP LP CENTRAL INDEX KEY: 0001406419 IRS NUMBER: 000000000 STATE OF INCORPORATION: DE FILING VALUES: FORM TYPE: SC 13G/A BUSINESS ADDRESS: STREET 1: C/O DAG VENTURES STREET 2: 251 LYTTON AVE, SUITE 200, LOWER LEVEL CITY: PALO ALTO STATE: CA ZIP: 94304 BUSINESS PHONE: 650-328-2513 MAIL ADDRESS: STREET 1: C/O DAG VENTURES STREET 2: 251 LYTTON AVE, SUITE 200, LOWER LEVEL CITY: PALO ALTO STATE: CA ZIP: 94304 SC 13G/A 1 d132162dsc13ga.htm SC 13G/A SC 13G/A

 

 

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

 

SCHEDULE 13G

(Rule 13d-102)

INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO § 240.13d-1

(b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO § 240.13d-2

(Amendment No. 2)*

 

 

YuMe, Inc.

(Name of Issuer)

Common Stock

(Title of Class of Securities)

98872B 10 4

(CUSIP Number)

December 31, 2015

(Date of Event Which Requires Filing of this Statement)

 

 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

¨ Rule 13d-1(b)

¨ Rule 13d-1(c)

x Rule 13d-1(d)

 

* The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 


CUSIP NO.  98872B 10 4    13 G    Page 2 of 11 Pages

 

  1   

NAMES OF REPORTING PERSONS

 

DAG Ventures III-QP, L.P.

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

(a)  ¨        (b)  x (1)

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

Delaware, United States of America

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0 shares

   6   

SHARED VOTING POWER

 

856,616 shares of Common Stock (2)

   7   

SOLE DISPOSITIVE POWER

 

0 shares

   8   

SHARED DISPOSITIVE POWER

 

856,616 shares of Common Stock (2)

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

856,616 shares of Common Stock (2)

10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  ¨

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

2.5% (3)

12  

TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

 

PN

 

(1) This Amendment No. 2 to the statement on Schedule 13G is filed by DAG Ventures III-QP, L.P. (“DAG III-QP”), DAG Ventures GP Fund III, LLC (“DAG GP III”), DAG Ventures III, L.P. (“DAG III”), DAG Ventures Management III, LLC (“DAG III LLC”), Messrs. R. Thomas Goodrich and John J. Cadeddu (collectively, the “Reporting Persons”). The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2) The shares consist of (i) 782,249 shares of Common Stock held by DAG III-QP, (ii) 787 shares of Common Stock held by DAG GP III and (iii) 73,580 shares of Common Stock held by DAG III. DAG III LLC serves as the general partner of DAG III-QP and DAG III, and serves as the manager of DAG GP III. As such, DAG III LLC possesses power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. DAG III LLC owns no securities of the Issuer directly. Messrs. R. Thomas Goodrich and John J. Cadeddu are Managing Directors of DAG III LLC. As such, Messrs. R. Thomas Goodrich and John J. Cadeddu possess power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. Messrs. R. Thomas Goodrich and John J. Cadeddu own no securities of the Issuer directly.
(3) This percentage is calculated based upon 34,429,402 shares of the Common Stock outstanding as of October 31, 2015 as set forth in the Issuer’s most recent Form 10-Q for the period ending September 30, 2015, filed with the Securities and Exchange Commission on November 6, 2015.


CUSIP NO.  98872B 10 4    13 G    Page 3 of 11 Pages

 

  1   

NAMES OF REPORTING PERSONS

 

DAG Ventures GP Fund III, LLC

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

(a)  ¨        (b)  x (1)

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

Delaware, United States of America

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0 shares

   6   

SHARED VOTING POWER

 

856,616 shares of Common Stock (2)

   7   

SOLE DISPOSITIVE POWER

 

0 shares

   8   

SHARED DISPOSITIVE POWER

 

856,616 shares of Common Stock (2)

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

856,616 shares of Common Stock (2)

10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  ¨

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

2.5% (3)

12  

TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

 

OO

 

(1) This Amendment No. 2 to the statement on Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2) The shares consist of (i) 782,249 shares of Common Stock held by DAG III-QP, (ii) 787 shares of Common Stock held by DAG GP III and (iii) 73,580 shares of Common Stock held by DAG III. DAG III LLC serves as the general partner of DAG III-QP and DAG III, and serves as the manager of DAG GP III. As such, DAG III LLC possesses power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. DAG III LLC owns no securities of the Issuer directly. Messrs. R. Thomas Goodrich and John J. Cadeddu are Managing Directors of DAG III LLC. As such, Messrs. R. Thomas Goodrich and John J. Cadeddu possess power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. Messrs. R. Thomas Goodrich and John J. Cadeddu own no securities of the Issuer directly.
(3) This percentage is calculated based upon 34,429,402 shares of the Common Stock outstanding as of October 31, 2015 as set forth in the Issuer’s most recent Form 10-Q for the period ending September 30, 2015, filed with the Securities and Exchange Commission on November 6, 2015.


CUSIP NO.  98872B 10 4    13 G    Page 4 of 11 Pages

 

  1   

NAMES OF REPORTING PERSONS

 

DAG Ventures III, L.P.

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

(a)  ¨        (b)  x (1)

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

Delaware, United States of America

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0 shares

   6   

SHARED VOTING POWER

 

856,616 shares of Common Stock (2)

   7   

SOLE DISPOSITIVE POWER

 

0 shares

   8   

SHARED DISPOSITIVE POWER

 

856,616 shares of Common Stock (2)

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

856,616 shares of Common Stock (2)

10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  ¨

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

2.5% (3)

12  

TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

 

PN

 

(1) This Amendment No. 2 to the statement on Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2) The shares consist of (i) 782,249 shares of Common Stock held by DAG III-QP, (ii) 787 shares of Common Stock held by DAG GP III and (iii) 73,580 shares of Common Stock held by DAG III. DAG III LLC serves as the general partner of DAG III-QP and DAG III, and serves as the manager of DAG GP III. As such, DAG III LLC possesses power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. DAG III LLC owns no securities of the Issuer directly. Messrs. R. Thomas Goodrich and John J. Cadeddu are Managing Directors of DAG III LLC. As such, Messrs. R. Thomas Goodrich and John J. Cadeddu possess power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. Messrs. R. Thomas Goodrich and John J. Cadeddu own no securities of the Issuer directly.
(3) This percentage is calculated based upon 34,429,402 shares of the Common Stock outstanding as of October 31, 2015 as set forth in the Issuer’s most recent Form 10-Q for the period ending September 30, 2015, filed with the Securities and Exchange Commission on November 6, 2015.


CUSIP NO.  98872B 10 4    13 G    Page 5 of 11 Pages

 

  1   

NAMES OF REPORTING PERSONS

 

DAG Ventures Management III, LLC

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

(a)  ¨        (b)  x (1)

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

Delaware, United States of America

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0 shares

   6   

SHARED VOTING POWER

 

856,616 shares of Common Stock (2)

   7   

SOLE DISPOSITIVE POWER

 

0 shares

   8   

SHARED DISPOSITIVE POWER

 

856,616 shares of Common Stock (2)

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

856,616 shares of Common Stock (2)

10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  ¨

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

2.5% (3)

12  

TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

 

OO

 

(1) This Amendment No. 2 to the statement on Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2) The shares consist of (i) 782,249 shares of Common Stock held by DAG III-QP, (ii) 787 shares of Common Stock held by DAG GP III and (iii) 73,580 shares of Common Stock held by DAG III. DAG III LLC serves as the general partner of DAG III-QP and DAG III, and serves as the manager of DAG GP III. As such, DAG III LLC possesses power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. DAG III LLC owns no securities of the Issuer directly. Messrs. R. Thomas Goodrich and John J. Cadeddu are Managing Directors of DAG III LLC. As such, Messrs. R. Thomas Goodrich and John J. Cadeddu possess power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. Messrs. R. Thomas Goodrich and John J. Cadeddu own no securities of the Issuer directly.
(3) This percentage is calculated based upon 34,429,402 shares of the Common Stock outstanding as of October 31, 2015 as set forth in the Issuer’s most recent Form 10-Q for the period ending September 30, 2015, filed with the Securities and Exchange Commission on November 6, 2015.


CUSIP NO.  98872B 10 4    13 G    Page 6 of 11 Pages

 

  1   

NAMES OF REPORTING PERSONS

 

R. Thomas Goodrich

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

(a)  ¨        (b)  x (1)

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

United States of America

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0 shares

   6   

SHARED VOTING POWER

 

856,616 shares of Common Stock (2)

   7   

SOLE DISPOSITIVE POWER

 

0 shares

   8   

SHARED DISPOSITIVE POWER

 

856,616 shares of Common Stock (2)

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

856,616 shares of Common Stock (2)

10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  ¨

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

2.5% (3)

12  

TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

 

IN

 

(1) This Amendment No. 2 to the statement on Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2) The shares consist of (i) 782,249 shares of Common Stock held by DAG III-QP, (ii) 787 shares of Common Stock held by DAG GP III and (iii) 73,580 shares of Common Stock held by DAG III. DAG III LLC serves as the general partner of DAG III-QP and DAG III, and serves as the manager of DAG GP III. As such, DAG III LLC possesses power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. DAG III LLC owns no securities of the Issuer directly. Messrs. R. Thomas Goodrich and John J. Cadeddu are Managing Directors of DAG III LLC. As such, Messrs. R. Thomas Goodrich and John J. Cadeddu possess power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. Messrs. R. Thomas Goodrich and John J. Cadeddu own no securities of the Issuer directly.
(3) This percentage is calculated based upon 34,429,402 shares of the Common Stock outstanding as of October 31, 2015 as set forth in the Issuer’s most recent Form 10-Q for the period ending September 30, 2015, filed with the Securities and Exchange Commission on November 6, 2015.


CUSIP NO.  98872B 10 4    13 G    Page 7 of 11 Pages

 

  1   

NAMES OF REPORTING PERSONS

 

John J. Cadeddu

  2  

CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)

(a)  ¨        (b)  x (1)

 

  3  

SEC USE ONLY

 

  4  

CITIZENSHIP OR PLACE OF ORGANIZATION

 

United States of America

NUMBER OF

SHARES

BENEFICIALLY

OWNED BY

EACH

REPORTING

PERSON

WITH

     

SOLE VOTING POWER

 

0 shares

   6   

SHARED VOTING POWER

 

856,616 shares of Common Stock (2)

   7   

SOLE DISPOSITIVE POWER

 

0 shares

   8   

SHARED DISPOSITIVE POWER

 

856,616 shares of Common Stock (2)

  9  

AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

 

856,616 shares of Common Stock (2)

10  

CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  ¨

 

11  

PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

 

2.5% (3)

12  

TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

 

IN

 

(1) This Amendment No. 2 to the statement on Schedule 13G is filed by the Reporting Persons. The Reporting Persons expressly disclaim status as a “group” for purposes of this Schedule 13G.
(2) The shares consist of (i) 782,249 shares of Common Stock held by DAG III-QP, (ii) 787 shares of Common Stock held by DAG GP III and (iii) 73,580 shares of Common Stock held by DAG III. DAG III LLC serves as the general partner of DAG III-QP and DAG III, and serves as the manager of DAG GP III. As such, DAG III LLC possesses power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. DAG III LLC owns no securities of the Issuer directly. Messrs. R. Thomas Goodrich and John J. Cadeddu are Managing Directors of DAG III LLC. As such, Messrs. R. Thomas Goodrich and John J. Cadeddu possess power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. Messrs. R. Thomas Goodrich and John J. Cadeddu own no securities of the Issuer directly.
(3) This percentage is calculated based upon 34,429,402 shares of the Common Stock outstanding as of October 31, 2015 as set forth in the Issuer’s most recent Form 10-Q for the period ending September 30, 2015, filed with the Securities and Exchange Commission on November 6, 2015.


CUSIP NO.  98872B 10 4    13 G    Page 8 of 11 Pages

 

Introductory Note: This Amendment No. 2 to the statement on Schedule 13G is filed on behalf of the Reporting Persons, in respect of shares of Common Stock, par value $0.001 per share (“Common Stock”), of YuMe, Inc. (the “Issuer”).

 

Item 1(a) Name of Issuer:

YuMe, Inc.

 

Item 1(b) Address of issuer’s principal executive offices:

1204 Middlefield Road

Redwood City, California 94063, United States of America

 

Items 2(a) Name of Reporting Persons filing:

 

DAG Ventures III-QP, L.P. (“DAG III-QP”)
DAG Ventures GP Fund III, LLC (“DAG GP III”)
DAG Ventures III, L.P. (“DAG III”)
DAG Ventures Management III, LLC (“DAG III LLC”)
R. Thomas Goodrich
John J. Cadeddu

 

Item 2(b) Address or principal business office or, if none, residence:

DAG Ventures

251 Lytton Avenue, Suite 200

Palo Alto, California 94301, United States of America

 

Item 2(c) Citizenship:

 

Name

  

Citizenship or Place of Organization

DAG III-QP

   Delaware, United States of America

DAG GP III

   Delaware, United States of America

DAG III

   Delaware, United States of America

DAG III LLC

   Delaware, United States of America

R. Thomas Goodrich

   United States of America

John J. Cadeddu

   United States of America

 

Item 2(d) Title of class of securities:

Common Stock

 

Item 2(e) CUSIP No.:

98872B 10 4

 

Item 3 If this statement is filed pursuant to §§ 240.13d-1(b), or 240.13d-2(b) or (c), check whether the person filings is a:

Not applicable.


CUSIP NO.  98872B 10 4    13 G    Page 9 of 11 Pages

 

Item 4 Ownership

The following information with respect to the ownership of Common Stock of the Issuer by the Reporting Persons filing this statement on Schedule 13G as of December 31, 2015:

 

Reporting Persons

   Shares Held
Directly (1)
     Sole
Voting
Power (1)
     Shared
Voting
Power (1)
     Sole
Dispositive
Power (1)
     Shared
Dispositive
Power (1)
     Beneficial
Ownership (1)
     Percentage
of Class (1, 3)
 

DAG III-QP

     782,249         0         856,616         0         856,616         856,616         2.5

DAG GP III

     787         0         856,616         0         856,616         856,616         2.5

DAG III

     73,580         0         856,616         0         856,616         856,616         2.5

DAG III LLC (2)

     0         0         856,616         0         856,616         856,616         2.5

R. Thomas Goodrich (2)

     0         0         856,616         0         856,616         856,616         2.5

John J. Cadeddu (2)

     0         0         856,616         0         856,616         856,616         2.5

 

(1) Represents the number of shares of Common Stock currently underlying all Securities held by the Reporting Persons.
(2) DAG III LLC serves as the general partner of DAG III-QP and DAG III, and serves as the manager of DAG GP III. As such, DAG III LLC possesses power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. DAG III LLC owns no securities of the Issuer directly. Messrs. R. Thomas Goodrich and John J. Cadeddu are Managing Directors of DAG III LLC. As such, Messrs. R. Thomas Goodrich and John J. Cadeddu possess power to direct the voting and disposition of the shares owned by DAG III-QP, DAG III and DAG GP III and may be deemed to have indirect beneficial ownership of the shares held by DAG III-QP, DAG III and DAG GP III. Messrs. R. Thomas Goodrich and John J. Cadeddu own no securities of the Issuer directly.
(3) This percentage is calculated based upon 34,429,402 shares of the Common Stock outstanding as of October 31, 2015 as set forth in the Issuer’s most recent Form 10-Q for the period ending September 30, 2015, filed with the Securities and Exchange Commission on November 6, 2015.

 

Item 5 Ownership of 5 Percent or Less of a Class

If this statement is being filed to report the fact that as of the date hereof, the Reporting Persons have ceased to be the beneficial owner of more than five percent of the class of securities, check the following:  x

 

Item 6 Ownership of More than 5 Percent on Behalf of Another Person

If this statement is being filed to report the fact that as of the date hereof, the Reporting Persons have ceased to be the beneficial owner of more than five percent of the class of securities, check the following:  ¨

 

Item 7 Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person

Not applicable.

 

Item 8 Identification and Classification of Members of the Group

Not applicable.

 

Item 9 Notice of Dissolution of Group

Not applicable.

 

Item 10 Certifications

Not applicable.


CUSIP NO.  98872B 10 4    13 G    Page 10 of 11 Pages

 

SIGNATURES

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: February 10, 2016

 

DAG VENTURES III-QP, L.P.
BY:   DAG VENTURES MANAGEMENT III, LLC
ITS:   GENERAL PARTNER
By:  

/s/ R. Thomas Goodrich

  R. Thomas Goodrich
  Managing Director
DAG VENTURES GP FUND III, LLC
BY:   DAG VENTURES MANAGEMENT III, LLC
ITS:   MANAGER
By:  

/s/ R. Thomas Goodrich

  R. Thomas Goodrich
  Managing Director
DAG VENTURES III, L.P.
BY:   DAG VENTURES MANAGEMENT III, LLC
ITS:   GENERAL PARTNER
By:  

/s/ R. Thomas Goodrich

  R. Thomas Goodrich
  Managing Director
DAG VENTURES MANAGEMENT III, LLC
By:  

/s/ R. Thomas Goodrich

  R. Thomas Goodrich
  Managing Director
 

/s/ R. Thomas Goodrich

R. Thomas Goodrich
 

/s/ John J. Cadeddu

John J. Cadeddu

Exhibit(s):

 

Exhibit 99.1:    Joint Filing Statement
EX-99.1 2 d132162dex991.htm EX-99.1 EX-99.1
CUSIP NO.  98872B 10 4    13G    Exhibit 99.1

 

AGREEMENT

Pursuant to Rule 13d-1(k)(1) under the Securities Exchange Act of 1934, as amended, the undersigned hereby agree that only one statement containing the information required by Schedule 13G need be filed with respect to the ownership by each of the undersigned of Common Stock of YuMe, Inc.

Dated: February 10, 2016

 

DAG VENTURES III-QP, L.P.
BY:   DAG VENTURES MANAGEMENT III, LLC
ITS:   GENERAL PARTNER
By:  

/s/ R. Thomas Goodrich

  R. Thomas Goodrich
  Managing Director
DAG VENTURES GP FUND III, LLC
BY:   DAG VENTURES MANAGEMENT III, LLC
ITS:   MANAGER
By:  

/s/ R. Thomas Goodrich

  R. Thomas Goodrich
  Managing Director
DAG VENTURES III, L.P.
BY:   DAG VENTURES MANAGEMENT III, LLC
ITS:   GENERAL PARTNER
By:  

/s/ R. Thomas Goodrich

  R. Thomas Goodrich
  Managing Director
DAG VENTURES MANAGEMENT III, LLC
By:  

/s/ R. Thomas Goodrich

  R. Thomas Goodrich
  Managing Director
 

/s/ R. Thomas Goodrich

R. Thomas Goodrich
 

/s/ John J. Cadeddu

John J. Cadeddu